Project Description

Sofie Formica for Mercedes-Benz Brisbane

Mercedes-Benz Brisbane is pleased to welcome television personality, Sofie Formica, as the newly appointed Brand Ambassador for Queensland’s largest Mercedes-Benz dealership.

Sofie has forged a successful media career as a Television Presenter for Seven Network, hosting such programs as The Great South East, Saturday Disney, Tonight Live and Main Event. She has previously worked in high-profile roles as a Spokesperson for RACQ and Sunsuper, and Brand Ambassador for Brisbane Racing Carnival.

Sofie is also well-known for her entrepreneurial spirit, having co-founded a boutique media and communications firm, Media Potential.

Mercedes-Benz Brisbane is proud to welcome Sofie as the dealership’s first female Brand Ambassador, where she will represent the brand alongside Brisbane Lions player, Alastair Lynch.

“Sofie is a well-recognised and respected Queensland personality and we believe she is the perfect choice for our first female Brand Ambassador,” said Mercedes-Benz Brisbane Dealer Principal, Shane Parkins. “We are thrilled to have her on board.”

Mercedes-Benz Brisbane offers an experience second to none, with its two dealerships catering to a wide array of Mercedes-Benz customers.

The flagship Fortitude Valley facility in the heart of Brisbane offers the ultimate in prestige service, with a state-of-the-art showroom of the latest models, courtesy shuttle to the CBD, luxury customer lounge, a boardroom and concierge to assist with any queries.

For expertise in pre-owned passenger vehicles, the nearby Windsor dealership provides high-quality vehicles with approved pre-owned factory warranty. The Windsor dealership also stocks Mercedes-Benz Vans, new to Brisbane in 2014.

For the very best Mercedes-Benz experience, including the highest-quality luxury class vehicles, ultra-modern technology and attentive customer service in both dealerships, visit Mercedes-Benz Brisbane.