Project Description

QueensPlaza Autumn Winter 2015

Thursday 5 March 2015

Shop, share and buy Autumn Winter trends at QueensPlaza

As the new season approaches there is only one place for style-savvy women and men to stock up on the latest trends – QueensPlaza. Queensland’s leading prestige shopping centre is inviting customers to shop, share and buy the key looks this Autumn Winter!

Launching on Thursday, 5 March, the QueensPlaza Autumn Winter Fashion Campaign is making it fun, interactive and rewarding for customers to create their new season wardrobe, with online and in-store promotions as well as opportunities to win great prizes.

The virtual online fashion catalogue will be the first port of call for fashionistas to check out the must-have pieces for winter, featuring more than 200 products from QueensPlaza’s premium retailers.

Customers can select their favourite pieces from retailers such as Alannah Hill, Calibre, Gorman, Leona Edmiston, Mimco, Nine West, Marcs, Jigsaw, Saba and more, as well as Queensland’s largest David Jones store. The items will be added to a personalised look book, which customers can then choose to shop, share or buy!

Shop in store with a virtual map showing where to buy the products from your look book; share with friends via social media; or for VIP customers, opt to have your look book items reserved for 24 hours, then drop in to QueensPlaza to try on and buy.

Visit QueensPlaza in-centre to explore the fabulous Accessory Lounge, where customers can relax and enjoy learning how to complete their winter wardrobe with the key accessories of the season. Stylists will be on hand in the Lounge daily (10am – 3pm; 11am – 2pm Sundays) to help shoppers choose the best accessories for their outfits, and leading Brisbane milliner Felicity Boevink will be making special appearances and offering customers the opportunity to try on some of her spectacular hat designs.

QueensPlaza is also offering incredible rewards to celebrate the new season. Spend $350 or more at QueensPlaza and go into the draw to win an amazing one-on-one experience with Felicity Boevink to design your own stunning hat (four experiences to be won). And once you’ve created your look book, enter online for the chance to win your Winter Wardrobe, to the value of $1,000! One wardrobe will be given away each week during the four-week promotion.

So get ready to shop, share, buy and be rewarded this Autumn Winter, by creating your envy-inducing new season wardrobe at QueensPlaza!

For full details, look books and to become a QueensPlaza VIP customer, visit


For further information, interviews or photographs, please contact Lindsay Bennett Marketing on (07) 3358 3350 / 0418 110 844.