Mercedes-Benz Brisbane
E-Class Launch
Customs House

Thursday 21 July 2016

LBM was appointed by Mercedes-Benz Brisbane to manage the launch event for the all new E-Class, on Thursday, 21 July.

Clients and VIP guests were invited to the unveiling of the impressive and high-tech new vehicle, hosted by Mercedes-Benz Brisbane Dealer Principal, Shane Parkins, and Mercedes-Benz Brisbane Ambassador, Sofie Formica.

Held on the terrace of Customs House, the magnificent heritage building provided a backdrop on one side, with the Brisbane River and lit-up Story Bridge providing spectacular views on the other. The space was branded with large spherical Mercedes-Benz Brisbane lanterns, light projections on the ground, LCD screens and furnishings in signature black.

Guests were treated to a three-course sit-down dinner with matching wines, before the Mercedes-Benz E-Class was revealed along with an incredible performance by three tenors.

LBM was appointed by Mercedes-Benz Brisbane to manage the launch event for the all new E-Class, on Thursday, 21 July.

Clients and VIP guests were invited to the unveiling of the impressive and high-tech new vehicle, hosted by Mercedes-Benz Brisbane Dealer Principal, Shane Parkins, and Mercedes-Benz Brisbane Ambassador, Sofie Formica.

Held on the terrace of Customs House, the magnificent heritage building provided a backdrop on one side, with the Brisbane River and lit-up Story Bridge providing spectacular views on the other. The space was branded with large spherical Mercedes-Benz Brisbane lanterns, light projections on the ground, LCD screens and furnishings in signature black.

Guests were treated to a three-course sit-down dinner with matching wines, before the Mercedes-Benz E-Class was revealed along with an incredible performance by three tenors.