22 April 2013
Press release – For immediate release
Mercedes-Benz Fashion Festival Brisbane
The Mercedes-Benz Fashion Festival Brisbane is back, fresher and fiercer than ever for 2013. Teaming an iconic new venue with the hottest Spring/Summer collections, the Fashion Festival has hit refresh for its return to the River City from Sunday 25 – Friday 30 August.
The Fashion Festival is going back to the future, returning to its most iconic home at the newly-refurbished City Hall with an exciting new program and runway format. While the Fashion Festival ups the ante with a fresh new look, what remains constant is the unwavering support of Mercedes-Benz, back as the principal sponsor for their eighth consecutive year in 2013.
The Mercedes-Benz Fashion Festival Brisbane is Queensland’s standalone, major runway programme and Australia’s foremost consumer fashion event showcasing Spring/Summer collections. Featuring some of the most desirable labels in Australian fashion alongside the best of local Queensland designers and retailers, the Fashion Festival presents a tantalising cross-section of the season’s hottest trends and awe-inspiring showpieces.
The Mercedes-Benz Fashion Festival Brisbane is dedicated to driving fashion retail for Queensland, by connecting consumers directly with local designers and retailers. The Fashion Festival is a consumer-driven event, making fashion accessible with a diverse program that allows every fashion lover to be part of a major sartorial event.
Last year, the Festival hosted some 7,000 fashion fans, with 12 of the 14 ticketed events across the week completely selling out. In a direct and immediate benefit for participating designers and retailers, show-goers inspired by the runway quickly hit the boutiques to snap up their favourite new-season pieces.
Many designers reported that they received a fantastic response from customers, attracted new clientele and increased media attention, or even sold out collections following their show. The Fashion Festival showcases new-season collections as they drop in-store, meaning that every item seen on the runway is available to buy. This offers consumers a new level of fashion accessibility and directly promotes the designers on show.
Now in its eighth year, the Mercedes-Benz Fashion Festival is pleased to make a return to City Hall. City Hall is the veritable heart of Brisbane and one of the city’s most important heritage landmarks, providing the perfect backdrop for a celebration of Queensland’s local industry and the spectacle of a lavish fashion event.
The Fashion Festival is also thrilled to welcome back its naming-rights sponsor, Mercedes-Benz, for another year. As the Festival’s major and most steadfast sponsor, the ongoing and generous support of Mercedes-Benz is crucial in ensuring the event’s massive success.
“Mercedes-Benz has been committed to fashion for over a decade, becoming an experienced and renowned partner of major international fashion platforms throughout the world,” said Horst von Sanden, Managing Director – Mercedes-Benz Cars in Australia.
“We are proud to once again be the principal partner of the Mercedes-Benz Fashion Festival Brisbane, an event that provides an exciting stage to showcase Queensland’s talented designers.”
The pattern has been cut for the 2013 Mercedes-Benz Fashion Festival Brisbane, with details of the new program and the designers you can expect to see on the runway to be announced shortly. Stay tuned.
For further information, interviews or photographs, please contact Lindsay Bennett Marketing on (07) 3358 3350/ 0418 110 844.